10 Top Ways to Reach Generation Z Leads and Buyers
The biggest differentiator between Gen Z and other generations before them is the life they’ve lived. They know that jobs aren’t secure, they understand that education doesn’t always mean success, and they know that there is more to life than work.
They watched their folks lose everything in the great recession, and they’ve learned to make do, so they also care about the value of the money they earn and spend. This means you’ll have to work even harder to turn your Gen Z audience into buyers.
1. Optimize for Mobile – No matter who your audience is, everything you do online now needs to be optimized for mobile first. Most people use mobile, and with over 75 percent of Gen Z using mobile first, you have your work cut out for you if you’ve not started this yet. If your audience opens an email and can’t get the CTA completed on the device they’re using, they won’t come back.
2. Study Your Gen Z Audience – Just like you study any audience to get to know more about them so that you can create relevant and relatable content for them, you should study this generation as much as you can. They’re still growing and evolving, and you need to do the same.
3. Work with Influencers Whose Audience Is Gen Z – Search for influencers on Instagram, Snapchat, and YouTube that you can work with to help spread awareness of your brand. You can find smaller influencers who have fewer than 50K followers. Work with five to ten of them in on a rolling basis to get the word out.
4. Match Your Business Purpose with a Cause – Gen Z cares about causes, often more than they do money. Because of this, you must tie your business to a cause that this generation (and you) cares about, such as feeding America, environmental causes, animal-related issues, and more.